Courses
The teaching activities are structured mainly with face-to-face lectures. Other teaching methods - online meetings, distance learning, and e-learning - could be adopted at the lecturer's discretion.
The teaching phase is made up of five main areas for a total of 494 hours. Each area is composed of many topics and each topic will last from one to two weekends (10 to 20 hours of face-to-face lecture).
Master MIND is structured on five main learning areas.
MANAGEMENT
It is focused on the interlocking functions of creating a strategy and organizing, planning, controlling, and directing an organization's resources in order to achieve the strategy. The innovation attitude permeates and drives all the topics.
The specific topics covered are:
- Circular Economy
- Finance for Innovation
- Introduction to venture capital
- Management of Innovation Dynamics in Family Businesses
- Neuromarketing and non-conventional marketing
- Project & Risk Management
- R&D Management and Open Innovation Strategy
- Smart Services: Design & Management
- Strategic Cost Management
DESIGN THINKING & ENTREPRENEURSHIP
It introduces an approach inspired by the design practices which entails a non-linear iterative process consisting of a holistic analysis of the problem to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Learn what entrepreneurship entails and how to practice entrepreneurship.
The specific topics covered are:
- Innovation mindset @ Stanford Campus
- Practicing innovation @ Stanford Campus
- Innovation strategy @ Stanford Campus
- Leading the change @ Stanford Campus
- Opportunity development @ Stanford Online REV Program
- Building and Launching new products @ Stanford Online REV Program
- New venture planning & execution @ Stanford Online REV Program
- Successful internal innovation @ Stanford Online REV Program
- Ideation, Prototyping and Presentation @ Stanford Innovation at work Professional Workshops series
- Live Webinars with Stanford Faculty
- Curated Stanford ETL videos
- Silicon Valley experience
HUMAN FACTOR
It aims to develop soft skills as the combination of people, social, communication and personal skills. It’s also about the merge and interactions of beliefs and behaviors that determine how a company's employees and management interact.
The specific topics covered are:
- Behavioral insights into decision-making
- Corporate culture
- Leadership, work motivation, and team management
- Negotiation and conflict management
- Team building
- Mindfulness
TECH-DRIVERS
It analyses and discusses the main technology trends that are driving and will drive the future of business. How these foundational technologies can be applied in an innovative way within the companies and how they can inspire innovation.
The specific topics covered are:
- Augmented and Virtual reality
- Big Data, Machine learning, and Artificial Intelligence
- Bio-inspired Design and Biohybrid Systems
- Digital Transformation
- Internet of Things (IoT)
- Lifescience
- Robotics and Industry 4.0
LANDSCAPING
It aims at opening toward a mix of social, economic, historical and political trends and contaminations that can affect the company. How to catch new or unexpected business opportunities with the ability to read the complex situation.
The specific topics covered are:
- China issues and innovation policies
- Private-Public Interactions
- Innovation Policies: European perspectives
- Media Ecology
- Vision, Innovation, and Mastery
The official language of Master MIND is English. For activities held in other languages, translation services will be provided if necessary.
For each course envisaged during the teaching phase there will be a final test, formalized in one of the following ways (chosen by the teacher in charge):
- short essay;
- multiple-choice exam;
- development of business projects or corporate case studies.
The exams can be carried out at the end of each module or distributed throughout the teaching period. In any case, the lecturer is required to carry out the exams within the time allotted to each module.
For the achievement of the Master's degree, in addition to the periodical exams, the evaluation of the Final Project Work will be assessed. Project Work must be written by each student. It must contain an original elaboration of the application problem faced during the internship period, including a theoretical introduction and adequate bibliography. The Project Work is evaluated by the designated academic tutor and discussed with a Commission.
Schedule
Classes will be held on Fridays (all day) and Saturday (mornings) every other week:
Friday
Morning: from 10.00 a.m. to 1.00 p.m.
Afternoon: from 2.00 p.m. to 5.00 p.m. and occasionally also from 7.00 p.m. to 10 p.m.
Saturday
Morning: from 9.00 a.m. to 1.00 p.m.
Class attendance is mandatory.